Gender:
Female ...................................55%
Male ........................................45%
Age:
Under 35 ................................20%
35-44 ......................................27%
45-54 ......................................19%
55-64 ......................................16%
65 and older ...........................18%
Annual Income:
$75,000 and up ......................14%
$55,000-$74,999....................07%
$25,000-$54,999....................63%
Under $25,000 .......................16%
Family status:
Married....................................62%
Single, never married ............08%
Children living at home ..........44% |
Purchases in last
3
months:
Christian books ......................75%
Christian music/videos...........59%
Christian cards/stationery......26%
Mail Order purchases:
Within the last 12 months .......77%
Clothing ....................................49%
Books .......................................41%
Tapes, CDs, videos ................23%
Other information:
- 79% use newspaper coupons
- 74% prefer to do business with
Christian newspaper advertisers. |
Education:
- 70% identify themselves
as Christian conservatives with family
values.
- 49% have a College degree
or higher.
- Another 42% have some
post-secondary education.
- 22% attended a Christian college.
- 72% begin their shopping with known Christian advertisers
 |
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